17
January
2017

Do Millennials Hate Print?

Do Millennials Hate Print?

For years we have been in the technological age. This age has changed the habits of many people, as now we can send letters instantly by email and pay our bills online. This decreases the amount of time we spend mailing items, or scheduling payments on the phone. Leading this years' success, are the Millennials.

The people who were born between 1980-2000 are called Millennials, or Generation Y. The annual purchasing power of this group is about $200 billion and will make up about 50% of the workforce by 2020.

Many people assume that printing is getting obsolete with people consistently on their smartphones obtaining information. However, there is research showing that many digital natives and Millennials check their mail right after they get home from work or school. According to a study conducted by USPS, 89% of millennials get their mail at the first opportunity.

Print resonates and motivates Millennials to Act

66% of millennials open direct mail and 63% would act on a direct mailing piece. In addition to that, QR codes and scannable coupons printed on a catalog or newsletter have always encouraged millennials to respond online and make a purchase.

Print vs Online Ads

Millennials are known for fast, instant access to information but that does not apply to online ads. In fact, many people find online ads annoying while they try to read an online article or watch a video. For music streaming apps like Spotify, the company offers commercial and ad free services if followers subscribe to their service.

Contact a Full-Color Printing Specialist in Salem MA

With print ads performing better in the crowd you are trying to target, you will need a color printing specialist for all of your advertising needs.

Contact Creative Ink, a full-color printing specialist in Salem today to learn more. We offer full-color catalogs, brochures, posters, postcards and more for businesses of Salem, Amesbury, Newburyport, Danvers, Beverly, and other areas of the North Shore. For 17 years, we have been producing first-rate print jobs meeting your printing needs.

30
November
2016

How to Save Money & Time with Direct Mail

Direct mail Salem MA

If you are a local business located in the Greater Salem area such as Beverly, Danvers, Peabody, Amesbury, Newburyport, Marblehead MA and want to increase your presence in the neighborhood, direct mail could be a very effective method. According to the Direct Marketing Association, 2.5 billion coupons were redeemed and 10.6 million catalogs were mailed in 2015. It also accounts for 43% share of total local retail advertising with young adults 24 years and younger the most responsive.

Let's start with an example to make this more convincing:

If you own a retail store such as a clothing boutique or a flower shop, you want people to know about your upcoming discount event for the holidays but lack the mailing list." That's why it is important to hire a company like Creative Ink who has a mailing list in many industries. We can design brochures, catalogs, coupons, menus, and many other printing items and then deliver them to every address within a certain radius of your choice.

Contact us at (978) 741-2244 to learn more about our service. Let us help you promote your local business.

Categories: Direct Mail, Marketing

28
November
2016

3 Keys to Successful Business Postcard Printing

Have you ever had a failed business postcard direct mail campaign? It could be frustrating if the campaign did not get much of a response. So, before you send your next business postcard campaign, let us tell you about a few tips that could make your campaign more successful.

    1. Know Your Audience - You need to know whether this campaign is targeted toward attracting new customers or previous customers that haven't visit your business for some time. For example, the message "Thank you for your recent purchase and you would get 15% off for your next purchase" should not be displayed in a campaign that is sent to attract new customers.
    2. Create a Creative Message - It is crucial to provide a creative message within the postcard to attract people's attention immediately. In addition to that, make sure to write just enough information about your business or an offer you want to promote. It is never a good idea to put too much information and the postcard would most likely be found in the trash.
    3. Use High-Quality Printing - A picture is a worth a thousand words. A high quality printed postcard would attract plenty of attention to your audience. At Creative Ink, we are delighted to help you design and print the best-looking postcard in town. We are proud to serve communities of Salem, Danvers, Peabody, Newburyport, Amesbury, and other towns in Eastern MA.

Categories: Full Color Printing

26
November
2014

Make Your Business Cards Work for You!

How many business cards do you go through in a month? Six months? A year?

If your answer to the above question is anything but "too many to even count", then you are most definitely under-utilizing one of the most powerful and cost-effective tools in your business arsenal. To get the most out of your business cards, you should be distributing them everywhere you go. Everyone you know should have one as well. Why not? Business cards, even high impact full-color business cards, are so affordable you would be crazy not to leave them anywhere and everywhere to attract new business prospects.

Nicely done full-color business card will demand attention and get you sales!

Why blend in with the crowd when you can shout your message in full color and jump ahead of the competition.

Call us today and let us design and print a business card that demands attention!

Written by: Creative Ink Staff Categories: Advertising, Full Color Printing, Marketing

07
November
2014

Why You NEED to Build a Mailing List NOW!

E-mail Marketing Programs

E-mail marketing can be a powerful tool to help build your business when used correctly. Email marketing is affordable and much cheaper than direct mail.

For as little as $15/month* you can keep in touch with your valuable customers and keep them informed on your products and services, specials and events.

We can help you get your email marketing program started quickly while making it affordable and profitable!

Contact us today to get started!

Written by: Creative Ink Staff Categories: Advertising, Email Marketing, Marketing

24
October
2014

E-mail Marketing - The Power of E-mail

Effective E-mail Marketing

Do you have an email list?

If you are not utilizing your customer database you are missing out on a great deal of potential business from repeat customers as well as referral business!

Building an email marketing database is easy...just ask your customers for their email! Most will gladly sign up for newsletters, special offers, discounts and specials! Now that you have a database building, you can use it to stimulate some extra business!

Ask us about our email marketing programs. We can help you get started, design professional effective HTML email marketing templates and show you how to get the most out of your email marketing campaigns!

Categories: Advertising, Email Marketing, Marketing




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